Search engine optimization (SEO) is the practice of increasing
the quantity and quality of traffic to your website through organic search
engine results. In other words, SEO is the technique which helps search engines
like Google, Yahoo, and Bing etc. to find and get better positioning for your
website one of thousands of other sites competing you. SEO is the most
important way now a day to show own website in search engines. SEO is two
types:
- 1 On page SEO
- 2 Off page SEO
On Page SEO - On page SEO means we
should manage our website like this that search engine could find it easily and
also more attract from this. We should keep in mind some important things
during on page SEO which is given below:
Page Title: Title Character length should
be 50-60 characters.
Meta
Description:
Meta Description length should be 150-160 characters.
Meta Tag: When you designing your
website, you should include Meta tag in every page. Each page contains a space
between the <head> tags to insert metadata.
Heading Tags: Heading tags like H1, H2,
H3, and H4 etc. are very important point help crawlers to differentiate important
content. Our Title Tag is used as H1 tag and remember don’t use H2, H3, H4 tag
too many times.
Robots files, Site map, Language, geo region, geo position, geo
place name etc. are some important points for on page SEO.
Off Page SEO – Off page SEO is that
technique in which we can improve the rank of our website in search engines. We
can increase the position of our website in search engine result by some
important techniques which are given below:
Search Engine
Submission: First
of all you should submit your website in search engines like Google, Yahoo,
MSN, Bing etc.
Social
Networking:
Social media is the best way to improve our business now a day. We should
create social account for off page SEO of own website on some famous social
websites like facebook, twitter, Google plus, YouTube etc.
Classified
submission: With
the help of classified submission, you can free advertise of your website and also
submit link of your website for more traffic.
Pdf and PPT
submission: pdf
and PPT submission is the best way to improve the traffic of your website. You can
submit your document and presentation at some free website.
Video
submission: for
increase the traffic of website, video promotion will help you. You can make a
video about your website and share it for get more visitors.
Social Bookmarking:
Social
Bookmarking is a best way to promote own website. Search engines like social
bookmarking websites like Tumblr, stumblupon, pinterest etc.
Profile
Creation: If
you want to more traffic on your website, you should create profile of website
and give a short description and website link in profile.
Micro site
creation: To
use this method, you can get more back link for your website because during micro
site creation you can submit the link of your website in free websites.
Business
listing: To
receive more visitors and promote your business, you can list you business on
some free business listing websites like just dial, Sulekha, Aaspas etc.
Press
Release: There
are two way for press release: Paid and free. You can submit a press release
about your website on TV, News Paper or some free websites.
Image/Photo
Sharing: Photo
sharing is also a best way for off page SEO. You can upload photos about your
website on photo sharing website with your website link.
Article submission:
When you
start off page SEO, don’t forget to write an article and submit it any free
article submission website. It will be help to create deep links and increase
website traffic.
